Search Engine Marketing

by Andreas Ramos, Stephanie Cota
Year 2008; PDF; 288 Pages

Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
· Track and measure both digital and traditional marketing with analytics
· Define and use KPIs to manage campaigns and channels for maximum profitability
· Employ SEO strategies to increase leads, conversions, and sales
· Understand how website architecture, keywords, tags, and sitemaps affect search results
· Use PPC to place ads in search engines, radio, TV, and newspapers
· Get hands-on strategies for maximizing Google Analytics and Google AdWords

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Creating Facebook applications

Creating Facebook applications
100 Success Secrets to creating Awesome Facebook Applications and leverage Social Media

by Linda King
Year 2008; PDF; 176 Pages

Harness the Power of Social Networking with Facebook Applications: Everything you need to know to build a Facebook application, If you are interested in or getting started with building Facebook applications, then this book is for you.
Facebook is taking the world by storm! With more than 100 million connected users and an open platform that allows developers to have full access to those users, you now have one of the most powerful opportunities ever to put your web app in front of thousands, even millions in little time.
This jam-packed book covers the very basics you need to get started in the Facebook platform for developers.
In this book you'll learn how your apps talk to Facebook, how Facebook talks back, where to find the information you need, viral integration points to promote your app, and learn the very basics of creating a fully functional Facebook application.
Get this book now and get your web apps recognized through the great tools Facebook provides.

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Design and Use of Serious Games

Design and Use of Serious Games
(Intelligent Systems, Control a nd Automation: Science and Engineering)

by Marja Kankaanranta
Year 2008; PDF; 208 pages

During the last few years, a new area of creative media industry, namely Serious Games, has started to emerge around the world. The term serious games has become more popular for example in the fields of education, business, welfare and safety. Despite this, there has been no single definition of serious games. A key question, what the concept itself means, has stayed unsolved though most have agreed on a definition that serious games are games or game-like interactive systems developed with game technology and design principles for a primary purpose other than pure entertainment.
In this book, serious games are understood as games which aim at providing an engaging, self-reinforcing context in which to motivate and educate the players. Serious games can be of any genre, use any game technology, and be developed for any platform. They can be entertaining, but usually they teach the user something. The central aim of serious games is to raise quality of life and well-being. As part of interactive media industry, the serious games field focuses on designing and using digital games for real-life purposes and for the everyday life of citizens in information societies. The field of serious games focuses on such areas as education, business, welfare, military, traffic, safety, travelling and tourism.

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Electric Motors and Drives Fundamental

by Austin Hughes
Year 1990; 224 pages

Review

"This book is very readable, up-to-date and should be extremely useful to both users and o.e.m. designers. I unhesitatingly recommend it to any busy engineer who needs to make informed judgments about selecting the right drive system." - Drives and Controls
"A very useful reference book for anyone wanting a comprehensive understanding of motors and drives ... I have not seen another book which covers this wide subject more comprehensively and in such an easy-to-read style." - Silicon Chip, May 2006
"I would regard this book as a light but broad coverage of many motor and drive concepts that have been around a long time." - Dennis Feucht, Innovatia.com
"The coverage of drive types and behaviors is thorough and up to date." - Electrical Apparatus, May 2006 --This text refers to the Paperback edition.

Book Description
Understand the capabilities and limitations of motors and drives with this practical guide for students and professionals

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Automotive Embedded Systems Handbook

by Nicolas Navet (Editor), Francoise Simonot-Lion (Editor)
Year : 2008, Pdf, 470 pages

Product Description
Highlighting requirements, technologies, and business models, the Automotive Embedded Systems Handbook provides a comprehensive overview of existing and future automotive electronic systems. It presents state-of-the-art methodological and technical solutions in the areas of in-vehicle architectures, multipartner development processes, software engineering methods, embedded communications, and safety and dependability assessment.
Divided into four parts, the book begins with an introduction to the design constraints of automotive-embedded systems. It also examines AUTOSAR as the emerging de facto standard and looks at how key technologies, such as sensors and wireless networks, will facilitate the conception of partially and fully autonomous vehicles. The next section focuses on networks and protocols, including CAN, LIN, FlexRay, and TTCAN. The third part explores the design processes of electronic embedded systems, along with new design methodologies, such as the virtual platform. The final section presents validation and verification techniques relating to safety issues.
Providing domain-specific solutions to various technical challenges, this handbook serves as a reliable, complete, and well-documented source of information on automotive embedded systems.

About the Author
INRIA/RealTime-at-Work, Vandoeuvre Les Nancy, France Loria/Nancy-Universite INPL, Vandoeuvre Les Nancy, France ISA Corporation, San Francisco, California, USA

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